geosansar was established in 2010 in India to provide financial education and develop financial literacy amongst those at the bottom of the pyramid. We work closely with global brands / consumers of products and services from the lower cost markets to ensure create an environment of financial inclusion alongside their operations. We believe that this will create a long term sustainable model generating growth in the local community while providing a platform through which that growth could be sustained for the future generations. In short, in the creation of a social enterprise.
The geosansar team has significant experience to deliver financial inclusion programmes on-the-ground in India and the team have experience right across the spectrum from the need’s assessment analysis to facilitating access to banking services for the target audience.
Why Financial Inclusion Education?
- Focus on providing financial inclusion at the source economic activity. By taking banking and other financial products to the doorstep of low-income group and encouraging them to receive their salaries as direct transfers into their accounts, we will drive the usage of bank accounts and other financial products to those who have hitherto unbanked.
- geosansar’s programme of financial inclusion is a catalyst for the implementation of financial inclusion on a large scale.
- We have found that our customer base grows rapidly due to viral links; the news of one factory visit can spread throughout an entire community.
- Low income groups in semi-urban and urban India tend to be the centre piece around which the community flourishes. Planting the seed of financial inclusion at the core will allow the message to grow outwards.
A state in which all people who can use them have access to a full suite of quality financial services, provided at affordable prices, in a convenient manner, and with dignity for the clients.
- Center for Financial Inclusion
Why geosansar’s Education programme?
- For India? If financial inclusion is the goal then developing financial literacy is the route. History has shown that it is virtually impossible for a country to grow into a modern economy without broad-based financial inclusion.
- So isn’t this what banks are supposed to do? Yes, but they need help because the pressure on them is already huge and their capacity is limited. Serving the Bottom of the Pyramid (BOP) can be appealing if the audience is better educated and clear on their needs.
- At geosansar’ we think the BOP customer base requires constant education and support: at the same time, we need to earn the trust of the customers before they engage in banking services. That’s why we train our staff, helping them to educate the customer on how to grow their assets for a safer future for their children.
- geosansar’ targets to meet various workers groups and other sections of the society in Low Income Group (LIG) category and conducts ‘Financial Inclusion Training Programmes’ focusing on Savings and help them to understand various Financial products.
Financial Inclusion training programme being conducted in a garment factory in Delhi
Financial Inclusion training programme being conducted in a garment factory in Bangalore
A financial Inclusion training programme being conducted in a garment factory in Bangalore
A Training programme being held in a factory in Rajasthan
Picture cards being used by participants in a financial inclusion training programme
A training programme being conducted on behalf of an international brand in association with BOI
geosansar arranging banking service providers to open bank accounts following the financial inclusion programme
Financial Inclusion training materials
Why geosansar’s Education programme?
- Since the launch in 2010, geosansar has created and delivered a significant number of training programmes on the area of Financial Inclusion. Each training module has been delivered by our own in house specially trained team located around India.
- We have used the peer group training methodology to actively promote the messages of financial inclusion throughout the workforce. This has involved using materials such as videos, posters, etc as well as regular human touch to support the context.
- Having delivered over 175+ financial inclusion-training sessions to factories in India in just 40 months, and trained more than 25000 + people, we are uniquely qualified in this area.
- This has led to some 15,000+ bank accounts being opened, across India and operating for those who were previously unbanked.
- This has required geosansar to engage with global brands, factory management, and international organisations and directly with the target audience.
- These programmes have been conducted throughout India, including:
- Delhi NCR (Delhi, Noida, Gurgaon)
Financial curriculum development
- geosansar has created a proprietary library of materials for supporting the financial inclusion agenda. These programmes include:
- Animated videos in local languages
- Presentations including video based again in local languages
- Picture cards
- Role plays
- Live demo’s
- Group discussions
Due to all the work that we have done in this arena, geosansar along with Bank of India is now recognised as a category leader in the field of Financial Inclusion.
All our resources on-ground are dedicated to support our mission of developing financial literacy and thereby financial inclusion.
Since 2010, geosansar has been expanding rapidly to build up local trained resources to support the promotion of financial inclusion throughout India. geosansar today has a dedicated a trained team which are based in Delhi(NCR), Bangalore, Hyderabad, Chennai, Tirupur and Coimbatore
The combination of consumers’ understanding of financial products and concepts, and their ability and confidence to appreciate financial risks and opportunities to make informed choices, to know where to go for help, and to take other effective actions to improve their financial well-being.
- The World Bank, DFID, and OECD